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AI features tailored for bicycle shops increase sales and customer satisfaction. immediately.

BikeFolder solves the real challenges in the everyday life of your bike shop. With specially trained AI functions tailored to the bicycle industry, you get more efficient operations, higher sales, better margins - and super loyal customers.

Modules

01 - Service booking

By far the best booking system for bike shops on the market.
Developed 100 % for busy bike shops that want more control, better customer experiences and higher profits on every repair.

BikeFolder's booking module combines artificial intelligence and smart algorithms to optimize everyday workshop life. The result is not only the best on the market - but a solution that is far ahead of both the competition and your expectations.

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02 - Marketing

BikeFolder Marketing takes in-store marketing to a new level.
With built-in AI features and smart tools, you get access to a powerhouse of functionality that makes it easier than ever to promote your store and services - in an efficient, targeted and professional way.

We help you set up powerful newsletter features and automated marketing that handles your entire marketing workflow for you.

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03 - Loyalty module - Digital bike garage

Your customers will love the BikeFolder Loyalty module
When your customers buy or repair a bike from you, they get access to their own digital bike garage. There they can easily keep track of and take care of their bikes - all in one place. With BikeFolder, the bikes are both easier to follow up and more valuable to the customer. Smart, isn't it?

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04 - Workshop module

The market's most user-friendly and intelligent system for bicycle workshops.

With built-in AI features that automate and simplify everyday life, the mechanic can perform tasks far faster than before - with fewer clicks and less manual work. The system suggests work operations, prices and parts based on previous jobs, helping the mechanic make the right choices in seconds.

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05 - Bike Fit booking

A smart booking module 100% made for bikefit.

BikeFolder's booking module for bikefit is designed to make everyday life significantly easier for bikefitters - from initial booking to completed fitting. With smart, automated functions, you save time, reduce administration and gain full control.

Automatic reminders ensures that customers arrive prepared and on time. All bikefit documentation is stored directly in the customer's digital bike garage, so that both fitter and customer have easy access - also in the future.

You can easily set own time usage per bikefit package, so that the calendar is always correct and profitable. The booking module integrates seamlessly with the workshop calendar, which eliminates double booking between workshop and bikefit.

Through the BikeFolder system you get direct access to new customers, and as a bikefitter you become visible on the world map for bikefitters - so cyclists can easily find you, no matter where they are.

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01 - Service booking

Intelligent Booking Assistant

Intelligent Booking Assistant (IBA)

IBA is your digital colleague working around the clock for the workshop. It monitors the calendar in real time and fills free hours automatically - without any manual work. When capacity arises, IBA contacts the right customers via personalized SMS messages, based on previous service, history and needs.
The result? More even traffic throughout the year. Less stress in high season, more work in low season. IBA solves one of the industry's biggest problems: seasonality.
You don't have to chase customers. Fill your workshop smarter - summer or winter. Just set the rules once, and IBA will do the rest. Efficiently, predictably and profitably.

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Self-booking

Customers hate queues. You hate interruptions.
In the middle of a big sale, three customers are ready with bikes for service. With self-booking, you don't have to choose. The customer scans a QR code in the store and books themselves - on their own mobile. Service selection, bike information and time are registered directly in the system.

You can continue selling uninterrupted, while the workshop is filled correctly and structured. No patches. No stress.

The result is better flow, fewer interruptions and customers who feel seen - even on the busiest days.
Less chaos. More control.

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Online booking

With BikeFolder, your shop gets its own customized booking link - ready for use on your website, Instagram, Facebook and other digital surfaces. Customers can book service when it suits them, right into your workshop calendar.

No phone queues. No emails back and forth. No manual registration.
You decide which services can be booked, when and how. Everything is automatically synchronized with the workshop's capacity and opening hours.

The result is more correct bookings, better planning and less administration. Online booking makes the workshop available 24/7 - with no extra work for you.

Drop-in booking

Book a workshop appointment in seconds
Check available capacity and book a workshop appointment directly - quickly and easily. The customer can deliver the bike right away, or come back at the agreed time.

PS: Download our app for even easier booking. Employees won't have to use the store PC.

Notification

Want a full overview - without having to log in all the time?
You can choose to receive an email notification every time a new online booking comes in. Perfect for quick control, easy follow-up or when several people share the responsibility.
Notifications give you peace of mind: you know that nothing is missing, while the system works automatically in the background.
A small function - that provides great peace of mind.

Speech2Text

Drop the keyboard. Talk to the customer.
With Speech2Text, OTTO listens to the conversation when you hand in your bike and does all the work for you. Everything you agree on is automatically structured in a clear bulleted list - ready in the order.

You get less typing, fewer misunderstandings and better quality in every single booking. The mechanic gets complete information from the start and doesn't have to call the customer for clarification.

The result is faster turnaround, better flow and higher precision in the workshop. A smarter way of working - both for you and the mechanic.

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Bike Scope

Not all bikes fit all workshops. With BikeFolder, it's up to you.
The store can easily set filters for which bike brands and categories are accepted in booking - for example, exclude cargo bikes, certain electric bikes or low-cost models.
Everything is handled automatically in the booking process, without manual follow-up or discussions at the checkout.
The result is the right jobs, better capacity utilization and less frustration - for both employees and customers. You only work with bikes the workshop is equipped for. Simple, professional and efficient.

Workshop calendar

BikeFolder's workshop calendar is built specifically for bicycle workshops. You set your own limits for the working day: maximum number of bookings per day, opening hours, holidays and breaks.
The calendar automatically optimizes the flow and ensures that the workshop is never overbooked.
You get a full overview of capacity, upcoming jobs and load - without spreadsheets or notes.
The result is better planning, less stress and a more predictable workday for both mechanics and stores. The calendar works for you - not the other way around.

Booking map

With BikeFolder's booking map, your store becomes visible to brand new customers - exactly when you have available capacity.
BikeFolder collaborates with insurance companies, registries and other partners that help bike owners when something happens. What these customers have in common is that they are actively looking for a workshop that can repair their bike and become their preferred service point in the future.
When your shop is visible on the booking map, you automatically become a relevant choice the moment the need arises. The calendar is checked in real time, and when the workshop is full, the booking is automatically closed.
The result is the right customers, better capacity utilization and less frustration in everyday life. A professional, simple and smart way to be found.

GDPR

With BikeFolder, you have full control of GDPR and legal matters - completely automatically.
With every online booking, the customer digitally accepts the terms and conditions and consents. This gives you documentation if something happens: damage during repair, theft, fire or bikes that are never collected.
The customer also consents to communication so that you can safely send messages, reminders and newsletters.
You can use BikeFolder's ready-made terms - or your own.
The result is peace of mind for you, your staff and your store. Less risk. Full control.

02 - Marketing

Intelligent newsletter

With IDN (Intelligent Direct Newsletter), the newsletter is actually read.
Instead of general campaigns, automatic personalized emails are sent to bike-owning customers linked to your store. Based on which bike the customer owns, service history and usage patterns, they receive relevant content that adds value.

The newsletter is automatically personalized with the customer's name, bike model, photo of the bike and store logo - and can include a direct booking link.

IDN makes marketing a natural part of your business, with no extra time spent. You build relationships, create trust and increase repeat sales with communication that feels tailored. Smarter newsletters, better customer experience - and more sales for the store.

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AI content generator

Our AI bot is specially trained to create newsletters for bicycle shops, giving the shop access to a powerful and efficient solution. For example, when creating a newsletter about tire offers, you can simply talk directly to the PC and explain what the campaign or offer is about.

The AI assistant then turns this into a customized newsletter, tailored to cyclists who actually need this particular product. The segmentation tool ensures that your message reaches the right type of bike owner - at the right time.

The result is newsletters that:

  • can be made in just 5 minutes

  • hits the right target group

  • looks professional and well-crafted

  • delivers sky-high ROI

Easier, faster and more accurate marketing for bike shops.

Notification

With Customer Chat in BikeFolder, you get a direct dialog between mechanic and customer - right where the questions arise. The mechanic can send photos and videos and get answers to questions immediately - with less downtime.

The entire conversation is automatically saved on the customer's profile, so the history is always available. This results in better communication, fewer clarifications and higher trust.

Customer chat makes customer service personal, professional and efficient - creating an experience that sets your store apart from the competition.
Easier dialog, better understanding and more satisfied customers.

Automated Smart Marketing

ASM is marketing on autopilot - and with super precision!

Using the data you already have in BikeFolder, ASM creates automated, intelligent marketing journeys that deliver the right message to the right customer - at the right time!

The system reacts to the customer's actions, such as service interval, buying or selling a bike, and sends personalized emails fully automatically. That means you're always relevant, without lifting a finger.

ASM builds your brand through useful information, smart reminders and personalized follow-up that customers actually appreciate. The result is stronger customer relationships, increased loyalty and more revenue.

ASM makes advanced marketing available to any bike shop - simply, efficiently and extremely accurate.

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TEXT MESSAGE

SMS is the fastest and most direct channel you have to your customers - and with BikeFolder it's smart too.

With targeted SMS messages, you can reach bike owners exactly when it matters most: when it's time for service, when parts are in stock, or when you have a relevant offer.

Messages are only sent to the right customers, based on bike type, history and needs - not mass mailings that are ignored. The result is a high open rate, fast response and more customers in the door.

SMS in BikeFolder is fully integrated with your customer data, so every message feels personal and relevant. Short, precise and effective - perfect for a busy bike shop that wants to drive action without extra work

It works!

+3 million bikes 800+ stores +200,000 repairs

03 - Loyalty program - Digital Bicycle Garage

Digital bicycle garage

All your customers get a complete, digital bike garage for the entire life of their bike. The whole family's bikes can be collected in one place.
Customers get a full overview of service history, accessories, warranty, model specifications and bike card sharing. QR identification and historical data provide peace of mind and easy access to all documentation.

For the store, this means better customer dialogue, higher loyalty and less friction before, during and after purchase. The big advantage for the customer is the increased value of the bike - with complete documentation for both theft and second-hand sales.

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Bicycle register

A free, international bike registry that gives customers extra peace of mind.
The registration is recognized by authorities in Norway, Sweden, Belgium and the UK. The register is searchable by the police, private individuals and relevant agencies, increasing the chances of recovering stolen or lost bikes. A simple but highly valuable service you can offer all your customers.

Free Insurance

Give your customers a clear wow effect with free insurance for one month - on both new and used bikes.
The insurance covers deductibles in case of theft and includes extra security features. It's an easy way to build trust and confidence from day one. If the customer wants to continue, the insurance costs only $3.9 per month.

OTTO - AI mechanics

OTTO is always available directly in the digital bike garage.
An intelligent assistant that helps customers with troubleshooting, correct parts, compatibility and step-by-step repair guidance - customized for each bike. The result is fewer simple inquiries, more competent customers and more correct jobs in the workshop. Customers love it.

SMS service reminder

Automatic and smart service reminders are sent when the bike actually needs service - and when the workshop has free capacity. The SMS contains a direct booking link to your shop.

This results in higher workshop traffic, a more even workload and increased sales, even in the winter months.

Magic Tag

Get started with the world's simplest and smartest loyalty system by using Magic Tags.

Order free Magic Tags, hang them on the bikes - the customer scans and creates their own digital bike garage. All activity is automatically linked to your store and fed into the algorithm creating more traffic, more service and stronger customer relationships.

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BikeHunter

The customer's bikes become part of BikeHunter - a community watch solution where users look after each other's bikes.
With SMS alerts and rewards, the chance of retrieval increases dramatically. A powerful security feature that creates peace of mind, engagement and added value - with no extra work for the store. Customers love it!

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04 - Workshop systems

Speech2Text

With Speech-to-Text, the mechanic can easily speak directly into the phone or PC after finishing the job. Instead of spending time typing, the mechanic explains in their own words what has been done to the bike. The specially trained AI listens, understands and converts the speech into a neat, professional and structured service summary - completely automatically.

All relevant information is stored directly on the bike and customer card, ready for use by customers, colleagues and future services. The result is less administration, better documentation and significant time savings in a busy day.

Speech-to-Text removes friction, reduces errors and ensures that nothing is forgotten. The mechanic can focus on what matters most: turning the bike - not writing reports.

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OTTO AI mechanic

Encounter OTTO, the workshop's own AI mechanic. OTTO is always available, always updated and always ready to help. He finds manuals, exploded views, videos and technical documentation in seconds - just when the mechanic needs it.

OTTO can scan barcodes, check parts compatibility and answer technical questions faster than any colleague. He eliminates the frustration, guesswork and time thieves that otherwise stop the workflow.

The best thing of all? OTTO never gets tired, stressed or impatient. He works around the clock, making the whole workshop smarter and more efficient.

OTTO puts superpowers in the mechanic's pocket - and an assistant that quickly becomes indispensable in everyday life.

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Customer chat

With Customer Chat in BikeFolder, the workshop gets direct and efficient communication with the customer - exactly when the questions arise. The mechanic can send photos and videos directly from the workshop and get quick clarifications without stopping work.

All communication is automatically stored on the customer's profile, so the entire history is always available. This provides a better overview, fewer misunderstandings and increased security for both customer and workshop.

Customer chat creates a more personal and professional customer experience, while reducing waiting time and unnecessary calls. The customer feels involved, informed and cared for - which builds trust and loyalty.

The result is a better flow in the workshop, more satisfied customers and a customer service that clearly stands out from the competition.

Paperless

Say goodbye to notes, prints and clutter. With the Magic Tag the workshop can handle the entire repair process completely paperlessly. Each bike gets its own digital identity, giving the mechanic quick access to all relevant information - directly on their mobile or PC.

Work orders, notes, images, status and history are always up-to-date and easily accessible. The risk of errors, loss of information and misunderstandings is greatly reduced.

A paperless workshop provides better structure, higher efficiency and a more professional look. At the same time, it is more environmentally friendly and future-oriented.

Magic Tag makes life easier for the mechanic - and safer for the customer.

Service history

With a complete service history stored on the bike card, the workshop gets a full overview of everything that has been done previously. The mechanic can quickly see previous repairs, replaced parts and recommendations - before work starts.

This provides a better basis for decision-making, more precise assessments and a higher quality of service. The customer experiences continuity and professionalism, while the risk of duplication is reduced.

Service history makes it easier to follow up customers over time and adds value with each new service.

A safe solution for the workshop - and a big advantage for the customer.

Cycling data

With Spec Lookup, the mechanic always has access to the correct specifications of the bike being repaired. Bikes with a QR code can be easily scanned and all technical information is immediately available.

This provides an overview of frame, components, standards and compatibility - without any guesswork. The mechanic doesn't have to search for information or rely on memory, reducing errors and saving valuable time.

Spec Lookup makes it easier to choose the right parts, perform the right service and deliver high quality - every time.

The result is safer repairs, more efficient workflows and a workshop that is always in control of the details.

Warranty management

Manage warranty cases directly on the bike card. With the Warranty function, the workshop can register complaints, document work and share information directly with the supplier or distributor.

The manufacturer gets a full overview of which components are installed on the bike, as well as what has been done previously. This results in faster processing, fewer emails and less manual work.

Everything is gathered in one place, structured and traceable. The result is simpler processes, shorter processing times and more satisfied customers.

Warranty makes warranty management efficient, tidy and professional.

Automatic SMS for status updates

With automatic status updates via SMS, the customer is always kept informed. When the status of the repair changes - booked, received, started or completed - the customer is automatically notified.

All communication is stored on the customer card, so that both the workshop and the customer have a full overview afterwards. This reduces phone calls, misunderstandings and uncertainty.

The solution is simple, secure and fast - providing a professional customer experience with no extra work for the workshop.

The result is better flow, more satisfied customers and a workshop that always delivers on communication.

05 - Bikefit booking system

Walk-in and online booking

Bikefit booking brings together walk-in and online bookings in one common calendar. You decide when to offer bikefit, set days off, holidays and adjust capacity as needed. Offer fittings only on selected days or times and avoid overbooking.

The system gives you full overview and control, while customers can easily find and book available times. The result is less administration, better workflow and a more predictable working day.

Automated marketing

With bikefit booking, your shop will be visible in BikeFolder's digital bike garage with over 1 million users. When a user adds a new or used bike, they automatically receive a reminder after 48 hours that bikefit provides a better cycling experience.

Via film and email the user is led to a map of local bikefitters, where they can go directly to your booking page, choose a package and book an appointment. This gives you consistent access to relevant customers - completely automatically.

Custom packages

You set up bikefit packages based on what you actually offer. Choose the name, content, price, currency and availability freely. You also decide the duration of each package, so your calendar automatically adjusts to the right amount of time.

Regardless of which package the customer chooses, you have full control of the planning. This provides clear choices for the customer and efficient use of your time.

Intelligent follow-up

All customers are automatically entered into an intelligent booking assistant. The system reminds the customer of a new bike fit when they get a new bike or after 1-2 years.

Before the reminder is sent, availability is checked in your calendar. If it's full, the message is held back and only sent when you have capacity. This ensures a steady flow of customers throughout the year - without the stress of peak season.

You can also import existing customers and take effect from day one.

Workshop booking integration

If you have both a workshop and a bikefit, the calendars talk to each other.
The system ensures that the same person is not double-booked for workshop and bikefit at the same time.
This results in better use of resources, fewer errors and a more professional operation. Everything is planned in one comprehensive solution - completely automatically.

Integration with digital bike garage

After the bike fit, the documentation is uploaded directly to the customer's digital bike garage. All bikes and associated data are stored here.

The customer can easily share bikefit with stores, when buying a new bike or with bike rental before vacation.
For you, this means full control of documentation and better customer loyalty.
When the customer adds a new bike later, they are automatically reminded of the new bikefit.

Prices

01
Service booking

Complete booking module for smart bike shops based on AI and algorithms

FREE

02
Marketing

Super high-touch marketing with quality data and AI features

FREE

03
Loyalty program

Increase customer loyalty with personalized digital bike garages for all your customers.

FREE

04
Workshop solution

Increase workshop efficiency with 30%, the smartest workshop system on the market.

$1.5

per repair

05
Bike Fit booking

Bespoke booking solution provides returning customers and full booking list

0-20%

pr booking

00
Enterprise solution

Full integration with existing POS/ERP/CRM

Contact us

Questions and answers

Is BikeFolder a POS system

No
BikeFolder is not a POS system, but a set of digital building blocks that complement your existing POS.

BikeFolder covers among other things:

  • Workshop booking

  • Workshop systems

  • Customer communication (SMS and email)

  • Loyalty program

  • Marketing and automated campaigns

Everything is designed to work seamlessly with the POS system you already use.

Is Bikefolder Whitelabel solution?

Yes.
For your customers, BikeFolder appears as part of your store.

  • All customer communication is sent with the store as sender

  • Applies to both SMS and email

  • The customer only relates to the bike shop - not BikeFolder

Why free?

Our booking system and loyalty system is 100 % free for stores.

This is possible because BikeFolder has other sources of revenue in the background - for example, when a bike owner chooses additional services such as insurance.
This means that the store can use the entire booking system at no cost or restrictions.

In addition, the booking system has been developed in collaboration with Shimano, the world's leading supplier of workshop and bicycle components.
Stores that use BikeFolder booking experience on average 30 %+ increase in workshop bookings.

Can we use existing customer data?

The more data there is in the system, the better BikeFolder works.

  • Every time you sell or repair a bike, data is automatically stored on the customer

  • The bike is linked directly to your store

In order to get Maximum impact of algorithms and AI features, we recommend to:

  • Import existing customer data

  • Invite customers directly into BikeFolder

We can help you with this.

If you have cycling data available, we can also Pre-create the customer's digital bike garage, so that the bikes are already ready the first time the customer logs in - which provides a very good customer experience.

Does the system work internationally?

Yes.
BikeFolder works globally and supports:

  • About 10 languages

  • SMS and email in all countries

  • Local currency and regional adaptations

What does SMS cost?

Price per SMS sent via the system is $0.06 per message.

Do you have a chain solution?

Yes.
BikeFolder has its own chain management Including:

  • Central management of intelligent newsletters

  • Joint campaigns managed centrally

  • Local sender: campaigns are sent from the store the bike is linked to

This gives chains full control, while each store retains its local expression.

Which systems can be integrated with BikeFolder?

BikeFolder functions as a multi-POS system.

This means that no matter which POS system you use, BikeFolder can be fully utilized.

Example:

  • Mechanic creates work order in BikeFolder

  • Parts, work and components are automatically added to the work ticket

  • Barcodes are scanned at checkout

  • The POS system handles price, discounts, stock, currency and payment

For enterprise solutions, BikeFolder modules can be built directly into existing systems via API.

How can the approved bicycle register be free forever?

When customers add their bikes to their digital bicycle garage, they are automatically registered in relevant and legally required bicycle registers.

Normally this costs $19-$39 per bike, depending on country and register.
BikeFolder uses a different business model and offers this free for life.

  • Applies regardless of country

  • Applies to all registries we work with

  • The bike is registered and protected globally

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