The only cycling platform that lets bike brands, component brands, accessories brands and distributors reach real bike owners — with personalized campaigns sent through the dealers they already trust.
Whether you sell complete bikes, components, or accessories — BikeFolder connects you to the riders who already own and use your products.
Reach the exact owners of your bikes — welcome campaigns, upgrade offers, and service reminders sent through your dealers.
Target riders by the components on their actual bike — brake pads, chains, drivetrains, wheels — matched to model year and wear.
Sell gravel bags only to gravel riders. Helmets, locks, lights, and tires matched to the exact bike category and wheel size.
Give every brand in your portfolio a dealer-powered marketing channel — and strengthen your dealer relationships at the same time.
Three problems every bicycle brand faces — and the reason your marketing isn't working as hard as it could.
Your gravel campaign goes to road cyclists. Your e-bike offer goes to kids' bike parents. Generic newsletters kill engagement.
You don't know what bike they own, when they bought it, or when they last serviced it. Marketing in the dark.
Dealers want to promote your brand but lack the tools, content, and time to do it well. Opportunity wasted.
Use the sliders to calculate how many bike owners your dealer network could reach through BikeFolder.
Average is 10,500 customers per dealer
These are real bike owners connected to real dealers — not cold leads from a bought list.
Most cycling brands still send the same message to everyone. But a gravel rider doesn't want road bike tires. And an e-bike owner needs different care than a road cyclist.
The same message sent to all customers regardless of what bike they own. Road cyclists get gravel promotions. Parents get race bike ads.
Customer lists are fragmented. No connection between the bike and the marketing. You market in the dark.
Marketing systems don't know the bike brand, model, category, or service history. So they can't personalize.
BikeFolder knows what bike the customer owns. That means you can create campaigns based on the actual bike in their garage — not guesswork. A gravel rider gets gravel content. An e-bike owner gets battery care tips. A 3-year-old bike owner gets upgrade offers.
The most important principle: the customer relationship stays with the dealer. Every campaign is sent from the local bike shop the customer already knows and trusts.
Professional marketing campaigns ready to activate through your dealer network
More relevant, personalized messages sent from a trusted local shop
Content that matches the exact bike they own and how they ride
Most marketing systems only know basic customer info — name and email. BikeFolder knows the actual bike. Filter by any combination of these data points to build hyper-targeted campaigns that feel like one-to-one communication:
Target only riders who own YOUR brand — or reach riders of competitor brands with upgrade offers
Send gravel accessories only to gravel riders. E-bike battery tips only to e-bike owners.
Premium accessory campaigns only for premium bike owners
Tire and wheel campaigns matched to the exact wheel size
Upgrade offers for 2020–2022 models. Service reminders for bikes older than 2 years.
E-bike owners have completely different needs — target them precisely
Combine any filters. For example: "All gravel bike owners with 2020–2022 models, from premium tier, who haven't serviced in 6 months." That's the power of bike data.
Set up once. Run forever. Here are all the real-world events that can automatically trigger a personalized campaign from your dealers:
New bike registered to a customer's garage — trigger a welcome sequence instantly
New purchase triggers a personalized welcome email from their dealer with care tips
Second-hand owner joins your brand community — inspection and upgrade offers
Maintenance interval approaching — automatic service reminder with booking link
Customer owns a specific bike type — gravel, road, MTB, e-bike campaigns
Target bikes from specific years — upgrade campaigns for older models
Battery care, software updates, charging advice, winter storage tips
Specific parts or accessories relevant to their components — brake pads, chains, tires
Time-based product recommendations — pre-season, holiday campaigns, new year
Upgrade triggers based on how long they've owned their bike — trade-in offers
Demo days, test ride events, new model launches at the local dealer
Build your own trigger logic — combine any data points to create unique rules
Run long-term automated customer journeys and short-term promotional campaigns — all through your dealer network.
Campaigns that run automatically in the background, triggered by events in the BikeFolder system. Set them up once and they work 24/7.
When a customer adds a bike from your brand, an automated welcome email is triggered from their local dealer. Welcome not just new buyers, but used-bike owners too.
Set campaigns to run: once per bike, once per customer, after specific days, after service intervals, seasonally, or based on custom rules.
Every email includes the customer's real bike — with their specific model, color, and specs pulled directly from their BikeFolder garage. The dealer's branding, their own voice, and a personal touch.
Sarah, your Specialized Turbo Vado needs its 6-month check
Upgrade your 2021 Giant Trance — trade-in offer inside
Click any tag to copy it. Use these merge fields in your email templates to create truly personalized campaigns.
Real campaigns brands are running through their dealer networks — each personalized with the customer's actual bike data.
Triggered when a customer adds your brand's bike. Personalized welcome, care tips, service recommendation, accessory suggestions — all with their actual bike photo.
Triggered on used bike registration. Brand community invitation, inspection recommendation, upgrade options. Build loyalty with second-hand owners.
Triggered for e-bike owners. Charging tips, storage advice, winter care, service reminder. Target the fastest-growing segment in cycling.
Targeted by exact category. Gravel bag collection sent only to gravel bike owners from their local shop. With their bike model in the email.
Full visibility into how campaigns are being used and how they perform across your entire dealer network. See what works, which dealers are most active, and where to focus.
Most brands invest heavily in product development, storytelling, and sponsorships. But reaching the actual bike owner in a relevant way remains the biggest challenge in cycling marketing.
Create campaigns faster with built-in AI. Generate headlines, copy, and campaign structure in seconds — then translate for every market your dealers serve.
Create a campaign once and adapt it for multiple countries, dealer groups, or customer segments. AI handles the heavy lifting.
WhatsApp campaign sending as an additional channel to email. Reach customers on the platform they check multiple times per day — with the same bike-data-powered personalization.
You pay for attention. Not just distribution.
Compare to traditional platforms that charge for every email sent, whether it's opened or not.
Three simple steps and your dealer network becomes a marketing powerhouse. No complex integrations. No months of setup.
Dealers upload their customer data to BikeFolder's AI enrichment machine. We match bikes, enrich profiles, and build the database automatically.
The system processes and enriches the data automatically. Within hours, dealers have a complete picture of every customer's bike.
Dealers can create their own campaigns AND activate brand campaigns — both automated journeys and launches. Ready to go.
See how BikeFolder Marketing Hub can help your bike, component, or accessories brand — or your distribution company — reach real bike owners through smarter, dealer-powered marketing.
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